a flat promotion

there's this new book, i guess, that barnes is trying to promote. that is, a few days ago it filled this stand right next to the escalator so it was the first book you saw when you entered the store. you couldn't miss it. it seemed pretty thick-- about the size of a small dictionary-- it was bright yellow with a large dark font across its cover that read: the flat belly diet! ..umm, sans the exclamation point. that's just how i read it. ..the book's migrated since then to the window, so i was reminded of it again as i left the store today.. yeah, i've kinda been a barnes junkie lately-- there are worse things.. in any case, the immediate reaction to a title like that is: whoa shit. flat belly, i need me one of those. but.. instead of picking up the book to find out all the revolutionary discoveries regarding the battle of the bulge, i continued to walk away withOUT stopping, thinking, man, that's a lot of trees they just wasted to inform people to just 'EAT LESS, MOVE MORE'. ..but maybe with all the green they acquire from it they'll be kind enough to plant some more... wishful thinking, huh?.. both the philanthropy and belly.